You see them everywhere. They are in bait shops, hardware and grocery stores, pharmacies, and almost every possible retail outlet… what I am talking about is the handy and ubiquitous blister card, those little paperboard and plastic packages that both seal and display the actual product while hanging from a type of display. Because of their abundance it would be safe for the average consumer to assume that producing blister…
It was several years ago, while book shopping at a Barnes & Noble, when first I noticed that book covers enhanced by foil stamping or embossing seemed to be targeting a mass consumer audience, while books with a distinctive dull or matte coating were intended for a more discerning reader. The subject matter for the latter category was mostly non-fiction, and more specifically on topics that would be unknown to…
As retailers continue to grow their own private label brands, they are aiming for product quality levels that are at least equal to their national brand competitors. In addition, they are also applying greater emphasis on quality and uniformity for the packaging across their various product lines. Achieving comparable packaging quality has been more difficult for the store brands because their products are developed and manufactured independently by multiple vendors…
We live in a hurried world filled with tight deadlines. As a producer of packaging for consumer products, we often find ourselves placed in situations in which we have a fixed tight deadline. Even with these stringent deadlines there are times when we have not yet even seen any artwork, or even have a clue when it is going to be in our hands. What we do know, is that…
By now, most if not all CPG companies have heard of digital printing. Some may currently be using it while others may not have even looked into it. Why change your current process if it isn’t broken, right? Enter the disruptive technology that is digital printing. In the beginning stages of adoption, digital printing is starting to appeal to companies of all sizes with its variety of capabilities, efficient turnaround…