You see them everywhere. They are in bait shops, hardware and grocery stores, pharmacies, and almost every possible retail outlet… what I am talking about is the handy and ubiquitous blister card, those little paperboard and plastic packages that both seal and display the actual product while hanging from a type of display. Because of their abundance it would be safe for the average consumer to assume that producing blister…
It was several years ago, while book shopping at a Barnes & Noble, when first I noticed that book covers enhanced by foil stamping or embossing seemed to be targeting a mass consumer audience, while books with a distinctive dull or matte coating were intended for a more discerning reader. The subject matter for the latter category was mostly non-fiction, and more specifically on topics that would be unknown to…
It is easy to take good health and unlimited mobility for granted. Occasionally, we all go through periods in which we feel less than optimal. Whether it is due to an injury or illness, any limitations to your expected activity level can make you feel unbelievably frustrated and despondent, but once it passes you gain a higher level of appreciation for good health. Memories are short, though. Once back to…
It was hard to miss the mountains of products piled sky high that were vying for peoples’ attention, guiding me through the store like a maze. It could have been because it was early in the morning and the products hadn’t been thoroughly shopped yet, or maybe because the displays were simply meant to simplify the shopping experience. Whatever the reason was, the large piles of products made me feel something that I often hear…
Special Carton Enhancements Almost every folding carton is going to need some external coating applied. Whether these coatings are high-gloss UV or a lesser gloss aqueous, the thinking is that their primary purpose is more for enhancing the look of the carton rather than for its functionality. These coatings actually do provide some moisture protection, prevent the box from scuffing, and enhance the production speed as it goes through an…