It was several years ago, while book shopping at a Barnes & Noble, when first I noticed that book covers enhanced by foil stamping or embossing seemed to be targeting a mass consumer audience, while books with a distinctive dull or matte coating were intended for a more discerning reader. The subject matter for the latter category was mostly non-fiction, and more specifically on topics that would be unknown to…
On a recent visit to the doctor I was asked the question, “Do you take a multi-vitamin”? After I confirmed what he already knew, I received a lecture on the health benefits from a simple daily pill. A few days later I was in a convenience store when I remembered what the Doc had said. With my ignorance on the topic, I strolled to the vitamin aisle and was quickly overwhelmed. There in front of me…
Many people consider themselves designers. From the Adobe Creative suite to WordPress, now more than ever people are able to channel their artistic abilities to create and share ideas with the world and sell their services to clients as freelancers. Freelance work has become a great way for people to expand their professional abilities while working with a variety of clients in a number of industries. As consumers, we benefit…
In an ever changing industry which is becoming more and more demanding, printers need to adapt to new technologies. Working smarter, becoming more efficient, and delivering these capabilities to customers is essential to success in the printing industry. Extended Gamut Printing is one such example. Traditional color reproduction strategies can fall short for a couple of reasons: First, because we are used to viewing images on brightly lit monitors, printed…
Last week, the Gaylord Opryland Hotel was the single best resource in the world to gather and learn information on digital printing. Host of the eighth annual Dscoop conference, HP Indigo users from across the country gathered to further their knowledge on products and capabilities to help grow their business, increase productivity, and develop better solutions for their customers. With less than a year in the print industry, I was given the…