You see them everywhere. They are in bait shops, hardware and grocery stores, pharmacies, and almost every possible retail outlet… what I am talking about is the handy and ubiquitous blister card, those little paperboard and plastic packages that both seal and display the actual product while hanging from a type of display. Because of their abundance it would be safe for the average consumer to assume that producing blister…
It was several years ago, while book shopping at a Barnes & Noble, when first I noticed that book covers enhanced by foil stamping or embossing seemed to be targeting a mass consumer audience, while books with a distinctive dull or matte coating were intended for a more discerning reader. The subject matter for the latter category was mostly non-fiction, and more specifically on topics that would be unknown to…
By now, most if not all CPG companies have heard of digital printing. Some may currently be using it while others may not have even looked into it. Why change your current process if it isn’t broken, right? Enter the disruptive technology that is digital printing. In the beginning stages of adoption, digital printing is starting to appeal to companies of all sizes with its variety of capabilities, efficient turnaround…
Adding digital printing capabilities has opened up a whole new set of possibilities for solving customer problems, but sometimes physical size limitations still can get in the way. Then again, a digital press is not like an analog press; thinking differently may provide an opportunity to transcend physical limitations allowing for new ways of doing things you never could have imagined before. Although our HP Indigo digital press is a…
In an ever changing industry which is becoming more and more demanding, printers need to adapt to new technologies. Working smarter, becoming more efficient, and delivering these capabilities to customers is essential to success in the printing industry. Extended Gamut Printing is one such example. Traditional color reproduction strategies can fall short for a couple of reasons: First, because we are used to viewing images on brightly lit monitors, printed…