Category: Packaging Design

Blister Cards: Not For the Faint of Heart

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You see them everywhere. They are in bait shops, hardware and grocery stores, pharmacies, and almost every possible retail outlet… what I am talking about is the handy and ubiquitous blister card, those little paperboard and plastic packages that both seal and display the actual product while hanging from a type of display. Because of their abundance it would be safe for the average consumer to assume that producing blister…

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Up-scale Your Next Packaging Project with Soft-Touch Coating

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It was several years ago, while book shopping at a Barnes & Noble,  when first I noticed that book covers enhanced by foil stamping or embossing seemed to be targeting a mass consumer audience, while books with a distinctive dull or matte coating were intended for a more discerning reader. The subject matter for the latter category was mostly non-fiction, and more specifically on topics that would be unknown to…

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Store Brands Follow National Brands In Aiming for Packaging Quality

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As retailers continue to grow their own private label brands, they are aiming for product quality levels that are at least equal to their national brand competitors. In addition, they are also applying greater emphasis on quality and uniformity for the packaging across their various product lines. Achieving comparable packaging quality has been more difficult for the store brands because their products are developed and manufactured independently by multiple vendors…

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Specifying Cartons for Protecting a Product – Part 3

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Special Carton Enhancements Almost every folding carton is going to need some external coating applied. Whether these coatings are high-gloss UV or a lesser gloss aqueous, the thinking is that their primary purpose is more for enhancing the look of the carton rather than for its functionality. These coatings actually do provide some moisture protection, prevent the box from scuffing, and enhance the production speed as it goes through an…

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Specifying Cartons for Protecting a Product – Part 2

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Applied Engineering: Specifying the Folding Carton Having the actual product – the film cartridge plus the “primary package” canister – the packaging engineer can then easily weigh the two components together, take down the measurements, and then start the process of creating the carton specifications. In addition to knowing the weight and size dimensions of the end product, the engineer must also take into account its fragility and any possible…

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