First off, a brief disclaimer: I am in no way associated with, or have any legal ties to Pantone, X-Rite, or Esko, or any of the Danaher companies other than that as a customer. I am just a part-owner of a folding carton converting company that prints a lot of color critical items. For years we have had to rely on commercial print color specifications such as GRACoL or WOP…
You see them everywhere. They are in bait shops, hardware and grocery stores, pharmacies, and almost every possible retail outlet… what I am talking about is the handy and ubiquitous blister card, those little paperboard and plastic packages that both seal and display the actual product while hanging from a type of display. Because of their abundance it would be safe for the average consumer to assume that producing blister…
It was several years ago, while book shopping at a Barnes & Noble, when first I noticed that book covers enhanced by foil stamping or embossing seemed to be targeting a mass consumer audience, while books with a distinctive dull or matte coating were intended for a more discerning reader. The subject matter for the latter category was mostly non-fiction, and more specifically on topics that would be unknown to…
It is easy to take good health and unlimited mobility for granted. Occasionally, we all go through periods in which we feel less than optimal. Whether it is due to an injury or illness, any limitations to your expected activity level can make you feel unbelievably frustrated and despondent, but once it passes you gain a higher level of appreciation for good health. Memories are short, though. Once back to…
As retailers continue to grow their own private label brands, they are aiming for product quality levels that are at least equal to their national brand competitors. In addition, they are also applying greater emphasis on quality and uniformity for the packaging across their various product lines. Achieving comparable packaging quality has been more difficult for the store brands because their products are developed and manufactured independently by multiple vendors…