Archive: December 19, 2014

Store Brands Follow National Brands In Aiming for Packaging Quality

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As retailers continue to grow their own private label brands, they are aiming for product quality levels that are at least equal to their national brand competitors. In addition, they are also applying greater emphasis on quality and uniformity for the packaging across their various product lines. Achieving comparable packaging quality has been more difficult for the store brands because their products are developed and manufactured independently by multiple vendors…

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