Archive: October 21, 2014

Packaging: More Than a Commodity

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It was hard to miss the mountains of products piled sky high that were vying for peoples’ attention, guiding me through the store like a maze. It could have been because it was early in the morning and the products hadn’t been thoroughly shopped yet, or maybe because the displays were simply meant to simplify the shopping experience. Whatever the reason was, the large piles of products made me feel something that I often hear…

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